Small donors have a big impact in the world of independent media. An outlets true fans are the ones most likely to donate money, whether it be $50 or $5. The concept of a 1,000 true fans is one that many independent outlets rely on. If 1,000 people donated $50 each an outlet would raise $50,000 by people that genuinely believe in them and their cause.
Sites like Kickstarter.com and Spot.us raise money for various independent media projects. Donors can choose their amount and if the target amount is not raised in a certain span of time, the donors get their money back.
Their is more competition in the big donor market. Non-profits are all vying for the same donors. But, this money comes with strings attached. Non-profits will feel an obligation to cater to their big donors because of their monetary value.
In independent media, change can happen by talking about it, unlike corporations where there are spoken and unspoken biases.
No comments:
Post a Comment