With the holiday season creeping up on us, sales and clearances can be found everywhere. Black Friday and Cyber Monday have become holidays of their own, especially for the saavy shopper. However, Small Business Saturday promotes shoppers to support their local small businesses. This smaller and lesser known 'holiday' is celebrated by those in the know the Saturday after Thanksgiving. Black Friday promotes the big department and chain stores found in malls across the country. Everyone knows about it and it is advertised for weeks leading up to it.
This reminds me of mainstream media versus independent media. Those in the know are aware of the independent media that supports their niche, but everyone know about the major networks and newspapers. Black Friday is before Small Business Saturday and was established earlier.
However, the creation of Small Business Saturday is gaining awareness. I saw multiple tweets and retweets of small business offers and promotions on Saturday. Like independent outlets, their niche populations are keeping them alive and they will hopefully continue to grow with the added awareness.
No comments:
Post a Comment